Just B Curly was created with love—for curls, by a curl expert.

We believe in honoring your texture, celebrating your roots, and giving curls the thoughtful care they truly deserve. Every bottle we create is rooted in that mission.

✨ Love Your Curls Out Loud™ ✨

  • Just B Curly Curl Defining Gel
  • Just B Curly Curl Defining Gel

Just B Curly Curl Defining Gel

Regular price $25.00
Unit price per

How Do They Compare?

Scroll left to right  🌀 Just B Curly Gel 🚫 Random Curl Gels
Expert-Formulated
Created by licensed curl specialist
Generic, no curl expertise
Frizz Control in Humidity
Tested & proven in Florida climate
Fails in humid condition
Flake-Free & Refreshable
No flakes, reactivates with water
Builds up or leaves residue
Soft, Flexible Hold
Defines curls without stiffness
Crunchy or sticky finish
Clean Ingredients
Safe For Your Curls
Often full of harsh chemicals

Perfect For All Curl Types

Professional-Quality Curly Hairstyling Products—For Every Texture, Every Curl TypeWelcome to the Curly Hairstyling Products collection by JustBcurly—a handpicked lineup of expert-approved stylers, gels, creams, and refreshers designed specifically for curly, wavy, and coily hair.Founded by curl expert Justine Bossio, our mission is to make natural hair care simple, affordable, and effective. Whether you're enhancing your curls, fighting frizz, or adding volume, these products were created to help you style your hair with confidence—no matter your curl type or the weather forecast.

  • ★★★★★
    So I previously said that 3 curly heads in our house were sold on Just B Curly…Well I was sitting with my son today at an appt, and he said, what is that new hair product in your bathroom. I said, oh, it’s my hair dressers new product. He said, “oh, that’s my new product too. That’s the best product I’ve ever used! Can you go ahead and get me a bottle?” Now all curly heads in our home are using your product!
    Nicole Farmer
  • ★★★★★
    The hair gel is working so good on my hair and holding the curl. It works so good! I went to the beach yesterday and thought it would be bad but nope it was good!
    Stephanie Kaczynski
  • ★★★★★
    My husband used the gel yesterday and he really likes it. Now he is using my stuff. Always stealing my products!
    Nataly Saldana
  • Just B Curly Curl Defining Gel
  • Just B Curly Curl Defining Gel

Just B Curly Curl Defining Gel

Regular price $25.00
Unit price per
Free shipping - orders over $75
Healthy for your curls
hit us up
By curl experts for curl girls
Made in USA
Great For All Curl Types

Transform Your Curls

  • all-day shape & hold for smooth

  • styling to keep curls intact no matter the climate

  • touchable curls that add bounce and shine for easy day-two (or three!)

  • Use gel on damp hair for styling or reactivate with water mid-day to revive curls without reapplying product.

  • Formulas that give professional results at home

  • made in the USA

Meet The Founder - Justine Bossio

Justine Bossio is a licensed curly hair specialist with over a decade of salon experience. After working with thousands of clients and mastering techniques like the DevaCut® and Pintura highlights, she created JustBcurly to give people the tools and confidence to love their natural curls.

Based in Florida, Justine tested her product in real humidity—formulating clean, professional-quality stylers that actually work for real curls, in real life.